Bvlgari Bvlgari or Pretty Woman
Bulgari · FRED
Bvlgari Bvlgari
The house's own name, cut twice in Roman capitals round a band or disc and worn as the ornament itself.
Pretty Woman
A heart within a heart, traced in pink or white gold and lit with diamonds, in memory of the necklace FRED lent a film.
A name made into a pattern: Bvlgari Bvlgari cuts the house logotype twice round a band in Roman capitals, with the old V for U. The design began on a watch and became one of the five symbols Bulgari treats as its identity. Pretty Woman wears a story instead of a signature. Its double heart outline, in pink or white gold with diamonds, recalls the ruby and diamond necklace FRED lent from its Rodeo Drive boutique to the 1990 film, so its reference is Hollywood, not ancient Rome.
| Fact | Bvlgari Bvlgari | Pretty Woman |
|---|---|---|
| School | Rome | Place Vendôme |
| Materials | yellow gold, rose gold, white gold | rose gold, white gold, diamond, mother-of-pearl, onyx, carnelian, malachite, sapphire, tourmaline |
| Moves | No | No |
| From | Not published | €950 |
| Top of line | — | €21,600 |
Prices in euros as published by each house, October 2026.
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