Écrin
Return to Tiffany heart tag chain link necklace in sterling silver, the tag engraved Please Return to Tiffany & Co. New York, on a green ground beside an orange Andy Warhol bird from the 2022 holiday campaign.
Image © Tiffany & Co.

Tiffany & Co. · 1966

Return to Tiffany

A key-ring tag engraved 'Please Return to Tiffany & Co. New York' with a registry number, so lost keys could find their owner through the Fifth Avenue store.

From €750on the Tiffany & Co. site, October 2026

Introduced
1966 — The house dates the first engraved key tags to 1966; the heart-tag key ring often cited as the start came in 1969, and the first tag worn as jewelry in 1980.
Idea
The emblem and the coin
School
New York
Materials
silver, yellow gold, rose gold, enamel, diamond

Return to Tiffany at Tiffany & Co.

The story

In 1966 Tiffany began selling gold key tags stamped with its Fifth Avenue return address and a unique registry number. A heart-shaped tag on a key ring followed in 1969, and in 1980 the tag became jewelry, a gold heart pendant on a box chain. The silver tag necklaces and bracelets of the late 1990s turned the engraved address into a signature of the house.

The ladder

  1. Entry Heart tag bracelet, yellow gold on cord €750
  2. Top of line Full heart pendant, 18k yellow gold €15,500

Prices as published by Tiffany & Co. in euros, October 2026.

Lineage

  • Three Tiffany T wire bracelets in rose, white and yellow gold, their T-shaped terminals set with diamonds, stacked on a pale blue ground.

    Answered by · 2014

    Tiffany T, Tiffany & Co. (2014)

    Tiffany's name moved from an engraved tag to its own initial, pared to a bar that closes the bangle.

  • A hand at a woman's chin wearing a Pretty Woman ring: a red-stone heart inside a diamond-set heart in white gold

    Answered by

    Pretty Woman, FRED

    FRED also wears the heart as a sign: a heart within a heart, traced in gold and lit with diamonds.

If you love Return to Tiffany

On the map
A hand at a woman's chin wearing a Pretty Woman ring: a red-stone heart inside a diamond-set heart in white gold
Image © FRED

Pretty Woman

FRED From €950
Pi pendant: a hand-hammered disc of 24-carat yellow gold with a central hole, on a white ground.
Image © dinh van

Pi

dinh van · 1991 From €2,500
Bvlgari Bvlgari

Bvlgari Bvlgari

Bulgari
Three B.zero1 four-band rings in rose, white and yellow gold with diamond-set edges, on embossed BVLGARI paper
Image © Bulgari

B.zero1

Bulgari · 1999 From €1,490
Jeux de Liens pendant, medium model, rose gold and diamonds
Image © Chaumet

Liens

Chaumet · 1977
Chance Infinie necklace in white gold paved with diamonds, a figure-eight knot at the front with two drops, on a sunlit beige ground
Image © FRED

Chance Infinie

FRED · 2016 From €1,580
Laurence Graff Signature open bangle in white gold with angular faceted surfaces and a band of pavé diamonds at the centre
Image © Graff

Laurence Graff Signature

Graff From €1,150
Four Belle Époque band rings in white gold, set with emeralds, sapphires, rubies and diamonds alternating with diamonds, grouped at the left of a wide white banner
Image © Damiani

Belle Époque

Damiani

Side by side

Sources

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