Écrin

Place Vendôme · Paris, since 1858

Boucheron

Boucheron treats gold like cloth: ribbed as grosgrain, gadrooned, faceted into Clous de Paris, a vocabulary drawn from a draper's son and kept in the archive since the 1860s. On the Place Vendôme since 1893, it pairs that tailoring with a naturalist's eye for peacock feathers, ivy and a black cat called Wladimir.

Founded by Frédéric Boucheron. Ideas from €1,490. Boucheron site

The conversation

Boucheron answering

  • Two Force 10 bracelets in rose gold with diamond-set shackles, one on a diamond line, one on a gold chain, on a cream ground with water drops

    Jack de Boucheron after Force 10, FRED

    Jack takes up the supple cable closed by an industrial fitting and swaps the shackle for a faceted audio-jack plug.

  • Trinity ring, classic model: three interlinked bands of yellow, rose and white gold, on a pale grey ground.

    Quatre after Trinity, Cartier

    Where Trinity lets three golds roll apart, Quatre presses four bands, each carrying an archive motif, into one solid ring.

  • Serpenti necklace in white gold paved with diamonds, the snake's head and tapering tail lying on embossed BVLGARI paper

    Serpent Bohème after Serpenti, Bulgari

    Twenty years after Rome wound its serpent round the wrist, Boucheron kept only the head: a gold drop ringed with beads.

Answered by other houses

Also at

Bucherer