Bulgari · 1948

Serpenti

A gold serpent that winds once or many times round wrist, finger or neck, its body a supple coil or a run of articulated scales.

From €1,670on the Bulgari site, October 2026

Introduced: 1948 — First Serpenti bracelet-watch dated 1948 (Grazia Singapore history); Wikipedia says 'as the 1940s came to a close'. Serpenti Viper, today's everyday line, is a later chapter whose launch year was not verified.
Idea: The snake
School: Rome
Materials: rose gold, yellow gold, white gold, diamond, enamel, malachite, mother-of-pearl, onyx

The story

Bulgari's first Serpenti, in 1948, was a bracelet-watch whose body was a flexible coil made with the Tubogas technique. In the 1960s the snakes took on bright enamel, and over the following decades a hexagonal scale became the line's signature. Serpenti Viper now carries that scale graphic into rings, bangles and necklaces, from plain rose gold to full diamond pavé.

The ladder

Entry Serpenti Viper band ring, 18kt rose gold (AN856868) €1,670
Signature Serpenti Viper one-coil ring, 18kt rose gold (AN860543) €2,770

Prices as published by Bulgari in euros, October 2026.

Lineage

Tubogas

Answers · 1948
Tubogas, Bulgari (1941)
The first Serpenti bracelet-watch was wound on a Tubogas coil, so the serpent's body began as a spring of gold.
Answered by · 1968
Serpent Bohème, Boucheron (1968)
Twenty years after Rome wound its serpent round the wrist, Boucheron kept only the head: a gold drop ringed with beads.