B.zero1 or LOVE
Bulgari · Cartier
B.zero1
A spiral band that climbs the finger like the tiers of the Colosseum, held between two rims engraved BVLGARI BVLGARI.
LOVE
A rigid oval of gold closed by two working screws, so the bracelet goes on with a screwdriver and stays on.
Thirty years and two unrelated ideas separate them. LOVE, drawn by Aldo Cipullo at Cartier New York in 1969, is a rigid gold oval closed by two working screws, sold with a screwdriver and meant to stay on; the screw head is its only ornament. Bulgari's B.zero1 of 1999, launched as jewelry leaned towards minimalism, is a spiral band that coils up the finger like the tiers of the Colosseum, between two rims engraved BVLGARI BVLGARI. Cipullo made a lock of a bracelet; Bulgari made a monument of a ring.
| Fact | B.zero1 | LOVE |
|---|---|---|
| Introduced | 1999 | 1969 |
| Designer | — | Aldo Cipullo |
| School | Rome | Place Vendôme |
| Materials | yellow gold, rose gold, white gold, ceramic, diamond | yellow gold, rose gold, white gold, platinum, diamond, ceramic |
| Moves | No | screws |
| From | €1,490 | €1,060 |
| Top of line | €3,600 | €62,500 |
Prices in euros as published by each house, October 2026.
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More with LOVE
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- LOVE or Jack de Boucheron Boucheron